Social Media Marketing II (ND)

This certificate offers foundational coursework in social media marketing basics for students seeking careers in social media marketing planning and buying. Students must complete all required courses for a minimum of 15 units. Program Learning Outcomes: Upon completion of this program, students will evaluate the effectiveness of social media advertising campaigns based on performance metrics; develop a comprehensive social media marketing plan for a specific target audience; design engaging multimedia content for social media platforms.

This certificate does not satisfy the major requirements for the Associate in Science degree.

Certificate Program Map

PREREQUISITE COURSES	REQUIRED COURSES FOR CERTIFICATE		UNITS
	Required Core Courses
	BUSAD 162	Principles of Marketing	3
	BUSAD 163	Social Media Marketing I	3
	BUSAD 165	Social Media Marketing II	3
	BUSAD 166	Advertising	3
	Select one of the following:
	BUSAD 101	Introduction to Business	3
	CS/IS 255	Introduction to eCommerce/eBusiness	3
	CS/IS 260	Introduction to Web Site Development	3
	TOTAL UNITS REQUIRED		15

NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED IF PREREQUISITES ARE NOT MET. SEE A COUNSELOR TO PREPARE A STUDENT EDUCATIONAL PLAN.

February 2026	GCC Catalog Addendum Spring 2026
*This certificate is not financial aid eligible Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records. For previous years requirements please see the catalog from that year.